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The History Behind The 2 Minute Maggi Noodles!!
The History of Julius Maggi MAGGI owes its name to founder Julius Maggi (1846 - 1912), entrepreneur and inventor of the first product to bear the brand - MAGGI Soup Seasoning. Born in Frauenfeld, Switzerland, Julius took over a hammer mill from his father in 1869. At the time the milling industry was in crisis so Julius decided to open up new areas of production. He got in touch with physician Fridolin Schuler who had a concept for improving the nutritional content of meals for the labouring classes by making packaged foods out of milled pulses or legumes. Together they began product development and after two years of experimentation, the first industrially produced leguminous flour was put on the Swiss market in 1884. When the expected market breakthrough failed to occur, Julius went back to the drawing board and created MAGGI ready-to-use soups in in 1886, then launched MAGGI flavouring later in the year. More and more new products followed between 1887 and 1889. Julius op...
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